{"id":28080,"date":"2026-06-25T11:01:34","date_gmt":"2026-06-25T11:01:34","guid":{"rendered":"https:\/\/uminho-exec.smartgovgroup.pt\/?post_type=formacoes&#038;p=28080"},"modified":"2026-06-25T15:11:51","modified_gmt":"2026-06-25T15:11:51","slug":"programa-executivo-em-marketing-digital-e-e-commerce","status":"publish","type":"formacoes","link":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/programas-executivos\/programa-executivo-em-marketing-digital-e-e-commerce\/","title":{"rendered":"Programa Executivo em Marketing Digital e E-Commerce"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hoje sabemos que 90% dos processos de compra se iniciam atrav\u00e9s de pesquisas online, mostrando que os neg\u00f3cios nestas plataformas ou apoiados pelo Marketing Digital, vieram para ficar de forma definitiva.<br>Sabemos tamb\u00e9m que esse processo foi acelerado pelas exig\u00eancias de digitaliza\u00e7\u00e3o de neg\u00f3cios resultantes do per\u00edodo de pandemia que atravessamos. O mundo n\u00e3o \u00e9, nem ser\u00e1 o mesmo e a forma como fazemos neg\u00f3cios tamb\u00e9m n\u00e3o, este novo paradigma exige por parte das empresas deter profissionais especializados e com compet\u00eancias nas mais diversas \u00e1reas que o meio digital online oferece.<br>Assim, o Programa Executivo em Marketing Digital e E-Commerce \u2013 online, em parceria com a&nbsp;<a href=\"https:\/\/anjeformacao.pt\/#\"><strong>ANJE,<\/strong><\/a>&nbsp;dirige-se para a forma\u00e7\u00e3o de uma nova gera\u00e7\u00e3o de profissionais, capacitados para o desenvolvimento estrat\u00e9gico e a implementa\u00e7\u00e3o de a\u00e7\u00f5es, simultaneamente t\u00e1ticas e operacionais, neste meio absolutamente essencial \u00e0 competitividade empresarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No seguimento do Despacho RT\/C-154\/2021, o Programa Executivo em marketing Digital e e-Commerce Internacional atribui o total de&nbsp;<strong>8 ECTS<\/strong>.<\/p>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Destinat\u00e1rios<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Este programa avan\u00e7ado executivo destina-se primordialmente a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profissionais das \u00e1reas de Gest\u00e3o, Marketing, Comunica\u00e7\u00e3o, Web que pretendam adquirir ou refor\u00e7ar as suas compet\u00eancias na \u00e1rea do meio digital<\/li>\n\n\n\n<li>Empreendedores que pretendam adquirir ou refor\u00e7ar compet\u00eancias que lhes permitam utilizar o marketing digital no seu neg\u00f3cio ou iniciar neg\u00f3cios na \u00e1rea da economia digital, nomeadamente assentes no E-Business<\/li>\n\n\n\n<li>P\u00fablico em geral que pretenda adquirir\/refor\u00e7ar as suas compet\u00eancias nesta \u00e1rea tem\u00e1tica<\/li>\n\n\n\n<li>Detentores de grau de licenciatura ou equipar\u00e1vel<\/li>\n\n\n\n<li>4 vagas adicionais para Pessoal T\u00e9cnico Administrativo e de Gest\u00e3o da UMinho que cumpram os crit\u00e9rios de ingresso.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Principais objetivos<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Desenvolver e executar o planeamento de a\u00e7\u00f5es de marketing e comunica\u00e7\u00e3o no \u00e2mbito de uma estrat\u00e9gia no meio online<\/li>\n\n\n\n<li>Gerir a identidade de uma marca, posicionamento e os principais crit\u00e9rios de segmenta\u00e7\u00e3o de mercados em ambiente digital<\/li>\n\n\n\n<li>Selecionar as melhores ferramentas para a implementa\u00e7\u00e3o das estrat\u00e9gias de branding, definidas no ambiente digital online<\/li>\n\n\n\n<li>Gerir e utilizar os novos meios digitais dispon\u00edveis, com o recurso \u00e0s mais modernas t\u00e9cnicas, para a venda e comunica\u00e7\u00e3o de produtos, servi\u00e7os e ideias<\/li>\n\n\n\n<li>Gerir as redes sociais e outras plataformas de social media<\/li>\n\n\n\n<li>Elaborar e coordenar campanhas de publicidade online<\/li>\n\n\n\n<li>Criar conte\u00fados para este meio, alinhados com as necessidades dos p\u00fablicos<\/li>\n\n\n\n<li>Gerir e acompanhar a convers\u00e3o de leads digitais em clientes<\/li>\n\n\n\n<li>Desenvolver e gerir projetos de e-commerce e neg\u00f3cios com base na economia digital<\/li>\n\n\n\n<li>Monitorar e avaliar o impacto de campanhas de marketing digital<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Metodologias de Ensino<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">O Programa Executivo Online em Marketing Digital e E-Commerce adotar\u00e1 uma metodologia formativa ativa assente na explora\u00e7\u00e3o de situa\u00e7\u00f5es reais, exerc\u00edcios pr\u00e1ticos e simula\u00e7\u00f5es, orientada para a cria\u00e7\u00e3o de uma estrat\u00e9gia e a\u00e7\u00e3o de marketing digital. Esta metodologia concretizar\u00e1 a cria\u00e7\u00e3o de projetos de marketing digital (componente estrat\u00e9gica e componente t\u00e1tico\/pr\u00e1tica), aplicados aos casos empresariais dos participantes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Documentos a apresentar<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Curriculum vitae detalhado<\/li>\n\n\n\n<li>Certificado de habilita\u00e7\u00f5es<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":0,"template":"","areas":[],"class_list":["post-28080","formacoes","type-formacoes","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/formacoes\/28080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/formacoes"}],"about":[{"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/types\/formacoes"}],"version-history":[{"count":1,"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/formacoes\/28080\/revisions"}],"predecessor-version":[{"id":28081,"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/formacoes\/28080\/revisions\/28081"}],"wp:attachment":[{"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/media?parent=28080"}],"wp:term":[{"taxonomy":"areas","embeddable":true,"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/areas?post=28080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}