{"id":28078,"date":"2026-06-25T10:36:21","date_gmt":"2026-06-25T10:36:21","guid":{"rendered":"https:\/\/uminho-exec.smartgovgroup.pt\/?post_type=formacoes&#038;p=28078"},"modified":"2026-06-25T15:41:49","modified_gmt":"2026-06-25T15:41:49","slug":"programa-executivo-em-marketing-digital-e-e-business","status":"publish","type":"formacoes","link":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/programas-executivos\/programa-executivo-em-marketing-digital-e-e-business\/","title":{"rendered":"Programa Executivo em Marketing Digital e E-Business"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O universo digital regenera-se diariamente e apresenta novos desafios e oportunidades para comunica\u00e7\u00e3o de produtos, ideias e marcas. A&nbsp;<strong>UMinhoExec&nbsp;<\/strong>e a&nbsp;<strong>ANJE<\/strong>&nbsp;avan\u00e7am, por isso, para a&nbsp;<strong>8\u00aa edi\u00e7\u00e3o<\/strong>&nbsp;do&nbsp;<strong>Programa Executivo em Marketing Digital e E-Business<\/strong>. Trata-se de um programa executivo diferenciado das ofertas existentes no mercado, que, para al\u00e9m de atribuir&nbsp;<strong>15 ECTS<\/strong>&nbsp;a n\u00edvel de segundo ciclo, est\u00e1 entre os melhores tr\u00eas cursos em E-Business and Digital Marketing em Portugal e ocupa a 52\u00aa posi\u00e7\u00e3o no&nbsp;<strong>Eduniversal Ranking 2022<\/strong>&nbsp;<strong>\u2013 Europa Ocidental<\/strong>, concentrando aten\u00e7\u00f5es no desenvolvimento de uma estrat\u00e9gia integrada para a conce\u00e7\u00e3o de neg\u00f3cios no espa\u00e7o digital e a ativa\u00e7\u00e3o das marcas nesse universo atrav\u00e9s dos instrumentos de comunica\u00e7\u00e3o digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A import\u00e2ncia do meio digital j\u00e1 \u00e9 reconhecida na estrat\u00e9gia de marketing e comunica\u00e7\u00e3o das empresas, mas nem todas se preparam devidamente para potenciar a sua rentabilidade e competitividade, explorando as potencialidades conferidas pelas novas plataformas de intera\u00e7\u00e3o. O Programa Executivo em Marketing Digital e E-Business prop\u00f5e, assim, a aquisi\u00e7\u00e3o ou o refor\u00e7o de compet\u00eancias para o desenvolvimento da identidade digital de uma empresa ou marca, de forma a dar resposta \u00e0s exig\u00eancias competitivas do mercado global. De resto, a frequ\u00eancia deste programa culmina com a execu\u00e7\u00e3o de um projeto individual que os formandos ter\u00e3o de conceber seja no contexto de um novo modelo de neg\u00f3cio digital ou de transforma\u00e7\u00e3o digital a implementar nas suas empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente as possibilidades conferidas pelo Marketing Digital s\u00e3o praticamente infinitas e permitem \u00e0s pequenas e m\u00e9dias empresas rivalizar com as grandes marcas em mat\u00e9ria de comunica\u00e7\u00e3o, reduzindo os custos das a\u00e7\u00f5es. Neste percurso de aprendizagem, os formandos poder\u00e3o trabalhar com diferentes formatos de conte\u00fados &nbsp;e contactar com novas plataformas e instrumentos \u00fateis \u00e0 otimiza\u00e7\u00e3o das a\u00e7\u00f5es de marketing digital. No leque de fatores distintivos cumpre ainda destacar o corpo docente, composto por profissionais com reconhecido know-how acad\u00e9mico e uma vasta experi\u00eancia profissional em marketing digital e neg\u00f3cios digitais associados a diferentes \u00e1reas do mercado de trabalho.<\/p>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Destinat\u00e1rios<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Este programa executivo destina-se primordialmente a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gestores e quadros empresarias com responsabilidades nas \u00e1reas de Dire\u00e7\u00e3o;<\/li>\n\n\n\n<li>Gest\u00e3o, Marketing, Comunica\u00e7\u00e3o, Web;<\/li>\n\n\n\n<li>Empreendedores que pretendam adquirir ou refor\u00e7ar compet\u00eancias que lhes permitam utilizar o Marketing Digital no seu neg\u00f3cio;<\/li>\n\n\n\n<li>Consultores e freelancers que atuem na \u00e1rea do Marketing Digital e E-Business;<\/li>\n\n\n\n<li>Rec\u00e9m-licenciados.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Principais objetivos<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Fornecer aos formandos uma vis\u00e3o alargada e aproximada das t\u00e9cnicas de Marketing Digital omnicanal, com particular enfoque na comunica\u00e7\u00e3o online;<\/li>\n\n\n\n<li>Aliar a vertente estrat\u00e9gica \u00e0s compet\u00eancias pr\u00e1ticas, com uma metodologia de forma\u00e7\u00e3o orientada para a cria\u00e7\u00e3o de um projeto individual de marketing digital aplic\u00e1vel a um caso empresarial concreto;<\/li>\n\n\n\n<li>Contacto com os conceitos e as pr\u00e1ticas que lhes permitem estar mais pr\u00f3ximos do mercado, tirando partido das potencialidades da sociedade digital para diferenciar as respetivas marcas num ambiente global e competitivo.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Metodologias de Ensino e Avalia\u00e7\u00e3o<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">O Programa Executivo em Marketing Digital e E-Business adotar\u00e1 uma metodologia formativa ativa (assente na explora\u00e7\u00e3o de situa\u00e7\u00f5es reais, exerc\u00edcios pr\u00e1ticos e simula\u00e7\u00f5es) e orientada para a elabora\u00e7\u00e3o de um projeto de Marketing Digital aplicado aos casos empresariais dos participantes com um peso de 100% na classifica\u00e7\u00e3o final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A classifica\u00e7\u00e3o obtida no curso ser\u00e1 um n\u00famero inteiro na escala de zero a vinte valores e atribuir\u00e1 15 ECTS.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong>Condi\u00e7\u00f5es de acesso e de ingresso no Curso<\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">O n\u00famero m\u00e1ximo de participantes \u00e9 de 25, sendo que s\u00f3 funcionar\u00e1 com o m\u00ednimo de 8.<br>3 vagas adicionais para Pessoal T\u00e9cnico Administrativo e de Gest\u00e3o da UMinho que cumpram os crit\u00e9rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os participantes ser\u00e3o selecionados por ordem de entrada da respetiva candidatura.<br>Titulares de cargos de dire\u00e7\u00e3o intermedia da administra\u00e7\u00e3o p\u00fablica central e equiparados e devem&nbsp;ser:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>a)<\/strong>&nbsp;Titulares do grau de licenciado ou equivalente legal; ou<br><strong>b)<\/strong>&nbsp;Titulares de um grau acad\u00e9mico superior estrangeiro, conferido na sequ\u00eancia de um 1\u00ba Ciclo de estudos organizado de acordo com os princ\u00edpios de Bolonha; ou<br><strong>c)<\/strong>&nbsp;Titulares de um grau acad\u00e9mico superior estrangeiro, que seja reconhecido como satisfazendo os objetivos do grau de licenciado pelo Conselho Cient\u00edfico da Escola de Economia e Gest\u00e3o da Universidade do Minho; ou<br><strong>d)<\/strong>&nbsp;Excecionalmente, em casos devidamente justificados, detentores de um curr\u00edculo escolar, cient\u00edfico ou profissional, que seja reconhecido como atestando capacidade para realiza\u00e7\u00e3o<br>deste ciclo de estudos pelo Conselho Cient\u00edfico da Escola de Economia e Gest\u00e3o da Universidade do Minho.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Documentos a apresentar<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Curriculum vitae detalhado<\/li>\n\n\n\n<li>Certificado de habilita\u00e7\u00f5es<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":0,"template":"","areas":[],"class_list":["post-28078","formacoes","type-formacoes","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/formacoes\/28078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/formacoes"}],"about":[{"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/types\/formacoes"}],"version-history":[{"count":2,"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/formacoes\/28078\/revisions"}],"predecessor-version":[{"id":28100,"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/formacoes\/28078\/revisions\/28100"}],"wp:attachment":[{"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/media?parent=28078"}],"wp:term":[{"taxonomy":"areas","embeddable":true,"href":"https:\/\/uminho-exec.smartgovgroup.pt\/en\/wp-json\/wp\/v2\/areas?post=28078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}